Empty white background with no visible objects or details.
Empty white background with no visible objects or details.

CLIENT: Bell Chemicals
INDUSTRY: Industrial Chemicals
PROJECT: Creative Direction & Photography
CHANNELS: Print, Digital, Photography

Bell Chemicals

Following the refinement of the Bell Chemicals brand, I wanted the photography to reflect the same sense of professionalism, precision and innovation established within the new visual identity.

Rather than relying on generic industrial imagery, I developed a visual direction that presented Bell Chemicals' products and environment in a more considered and contemporary way.

I led the photography process from concept through to final image, including creative direction, photography and post-production editing.

The existing brand needed to move away from a dated and heavily industrial visual style.

The photography therefore needed to support the refreshed identity while communicating the qualities that were central to the new positioning:

Professional. Precise. Innovative. Bespoke.

The imagery also needed to be versatile enough to work across a range of brand applications, including marketing collateral, brochures, digital communications and trade show materials.

A person’s hands are holding a black bottle labeled 'Your Product Name Here' with a dropper inserting liquid into the bottle. There is a white object and some papers on a table nearby.
A person is arranging various bottles and plants on a round table. The bottles are dark and have spray nozzles or caps. There are two potted plants with broad leaves in decorative vases.
A wooden step ladder with potted plants on the steps, a basket filled with bottles and towels on the floor, and a plain white wall background.
A person in a white lab coat and gloves holding a clear spray bottle labeled 'Your Product Name Here', with two additional spray bottles on a white table.

The resulting photography gave Bell Chemicals a cohesive visual library that supported the refreshed brand across multiple touchpoints.

The imagery helped shift the brand's visual presentation towards a more refined and contemporary position while remaining grounded in the technical expertise of the business.

By managing the process from creative concept through to photography and final editing, I was able to ensure the visual direction remained consistent with the broader brand strategy.

  • Creative Direction

  • Photography

  • Image Editing

  • Art Direction

  • Brand Development

  • Visual Storytelling

  • Graphic Design