CLIENT: Cafetto
INDUSTRY: Coffee Machine Cleaning Chemicals
PROJECT: Animated Logo Origination
CHANNELS: Motion Design, video, social media assets
The Cafetto logo is inspired by the internal workings of a coffee machine—a thoughtful piece of symbolism that isn't immediately obvious to most audiences.
To help communicate the meaning behind the identity, I created an animated explainer that brought the logo to life through illustration and motion design. The project transformed a complex technical concept into an engaging visual story, making the brand's thinking accessible to both coffee professionals and everyday customers.
Animating the Story Behind the
Cafetto Brand
Strong brands often contain layers of meaning that aren't immediately visible.
The challenge was to communicate the engineering inspiration behind the Cafetto logo in a way that was engaging, easy to understand and visually memorable.
Rather than relying on technical explanations, the animation needed to simplify the story while remaining true to the brand.
The completed animation provided Cafetto with a clear and engaging way to communicate the story behind its logo.
By combining illustration with motion design, the project transformed an abstract symbol into a memorable brand narrative that could be used across presentations, marketing and brand education.
Graphic Design
Illustration
Motion Design
Storyboarding
Animation
Visual Storytelling
Brand Communication