The logo of the grocery store chain, Safetto, featuring a stylized letter 'S' inside a circle and the store's name in bold black letters.

CLIENT: Cafetto
INDUSTRY: Coffee Machine Cleaning Supplies
PROJECT: Packaging and Promotional Materials
CHANNELS: Packaging Design, Product Launch, Merchandise

Cafetto is a globally recognised manufacturer of coffee machine cleaning products, trusted by coffee professionals and commercial businesses worldwide.

As the product range continued to grow, the packaging system needed to evolve alongside it. My role focused on designing new labels, maintaining consistency across an extensive product portfolio, and supporting product launches through production-ready packaging and promotional materials.

Growing a Global Packaging Brand

Working within an established brand required a balance of creativity and precision, ensuring every new asset felt like a natural extension of the existing identity while meeting technical, regulatory and production requirements.

Trade show booth for Cafetto, a company specializing in coffee cleaning and sanitation products, with visitors walking around inside a large exhibition hall with high ceilings and bright lighting.
Container of Cafetto grinder cleaner with scattered black grinder cleaning pellets on a white background, placed on a wooden log.
Two white bottles of Cafetto MCT liquid milk system cleaner with black caps, one facing forward and one showing back label, placed on a white surface against a plain white background.
A bottle of cafetto MEGA Ultra heavy-duty alkaline milk system cleaner, two white bottles with white caps, and a stainless steel milk frothing pitcher on a white platform against a marble background with a shadow of a person's face and glasses.

Launching a New Product at World of Coffee

To support the launch of a new Cafetto product at World of Coffee Geneva, I designed the promotional sachet film and various merchandise used as part of the exhibition campaign.

The objective was to create packaging and merch that introduced the new product while remaining visually consistent with Cafetto's established identity.

Designed for a fast-paced trade show environment, the sachet and merch needed to be immediately recognisable, visually engaging and production-ready for large-scale distribution.

This project demonstrated how packaging can extend beyond the shelf, becoming an important part of a broader marketing campaign and customer experience.

Two people are engaged in conversation at an indoor trade show or conference. One person faces away from the camera wearing a black blazer and jeans, while the other person faces toward the camera wearing a black t-shirt with a name badge, smiling, and gesturing with hands. There is a booth in the background with promotional materials and the logo 'cafetto' visible.
Interior view of a retail store shelf with various health supplements and products, with the store's logo 'cafetto' displayed on the wall above the shelf.
Two beige tote bags with handles, one featuring a Cafetto Grinder Clean product image and a small illustrated person, the other displaying the text "Let's Cafetto!" and the website cafetto.com.
Back of a person wearing a white Cafetto t-shirt with a crossword puzzle design and handwritten notes, standing in an indoor setting with two other people in the background.
Two packets of coffee cleaning products, one labeled "Ready to Grind?" and the other labeled "Automatic Grinder Cleaner" with a crossword puzzle design, on a plain light gray background.
A packaged white T-shirt with black text and green graphic elements inside a clear plastic bag. The text on the shirt reads, "The grind has changed. This isn't just new. It's next level." A green sticker on the bag says, "This isn't just new. It's next."
Black T-shirt with white text and green highlights on front and back. Front reads "The grind has changed. This isn't just new. It's next level." Back features a crossword puzzle with "cafetto" branding, green handwritten notes, and a label indicating "Hall 12P, Stand K04 - L03."

By maintaining and extending Cafetto's packaging system, new products could be introduced while preserving a consistent and recognisable brand presence.

The promotional sachet developed for World of Coffee supported the launch of a new product at one of the coffee industry's leading international exhibitions, while ongoing packaging work ensured the expanding product range remained cohesive, accurate and production-ready.

  • Packaging Design

  • Label Design

  • Production Artwork

  • Print Production

  • Packaging Rollout

  • Brand Consistency

  • Promotional Design

  • Exhibition Marketing

  • Stakeholder Collaboration

  • Artwork Compliance

A wooden shelf displaying various bottles and containers of cleaning products, including liquids and powders, with some labeled 'LOD' and 'Grinder Clear'.