CLIENT: Cafetto
INDUSTRY: Coffee Machine Cleaning Supplies
PROJECT: Packaging and Promotional Materials
CHANNELS: Packaging Design, Product Launch, Merchandise
Cafetto is a globally recognised manufacturer of coffee machine cleaning products, trusted by coffee professionals and commercial businesses worldwide.
As the product range continued to grow, the packaging system needed to evolve alongside it. My role focused on designing new labels, maintaining consistency across an extensive product portfolio, and supporting product launches through production-ready packaging and promotional materials.
Growing a Global Packaging Brand
Working within an established brand required a balance of creativity and precision, ensuring every new asset felt like a natural extension of the existing identity while meeting technical, regulatory and production requirements.
Launching a New Product at World of Coffee
To support the launch of a new Cafetto product at World of Coffee Geneva, I designed the promotional sachet film and various merchandise used as part of the exhibition campaign.
The objective was to create packaging and merch that introduced the new product while remaining visually consistent with Cafetto's established identity.
Designed for a fast-paced trade show environment, the sachet and merch needed to be immediately recognisable, visually engaging and production-ready for large-scale distribution.
This project demonstrated how packaging can extend beyond the shelf, becoming an important part of a broader marketing campaign and customer experience.
By maintaining and extending Cafetto's packaging system, new products could be introduced while preserving a consistent and recognisable brand presence.
The promotional sachet developed for World of Coffee supported the launch of a new product at one of the coffee industry's leading international exhibitions, while ongoing packaging work ensured the expanding product range remained cohesive, accurate and production-ready.
Packaging Design
Label Design
Production Artwork
Print Production
Packaging Rollout
Brand Consistency
Promotional Design
Exhibition Marketing
Stakeholder Collaboration
Artwork Compliance
