CLIENT: Cafetto
INDUSTRY: Coffee Machine Cleaning Chemicals
PROJECT: Interactive Promotional Stand Design
CHANNELS: Large-scale Design and Illustration
Using illustration and play to attract visitors, encourage interaction and generate leads at World of Coffee Geneva.
World of Coffee Geneva is one of the coffee industry's largest international trade exhibitions, bringing together brands, suppliers and professionals from around the world.
To help Cafetto stand out within a highly competitive exhibition environment, I developed an interactive illustrated competition designed to encourage visitors to stop, engage with the stand and discover the brand.
Turning an Exhibition Stand into an Interactive Experience
Inspired by the familiar "Where's Wally?" format, the illustration challenged visitors to find a hidden character named Chris before scanning a QR code to enter the competition.
The project transformed a static exhibition graphic into an engaging brand experience.
The refreshed identity established a scalable visual system that continues to support Bell Chemicals across print, marketing and exhibition environments.
By refining rather than replacing the existing identity, the brand retained customer familiarity while presenting a more confident and contemporary image aligned with the company's growth ambitions.
Creative Concept Development
Illustration
Character Design
Exhibition Graphics
Visitor Engagement Strategy
Campaign Design
Print Artwork
QR Competition Integration