The logo of Costco, which features a stylized 'C' inside a circle and the word 'Costco' in bold letters.

CLIENT: Cafetto
INDUSTRY: Coffee Machine Cleaning Chemicals
PROJECT: Interactive Promotional Stand Design
CHANNELS: Large-scale Design and Illustration

Using illustration and play to attract visitors, encourage interaction and generate leads at World of Coffee Geneva.

World of Coffee Geneva is one of the coffee industry's largest international trade exhibitions, bringing together brands, suppliers and professionals from around the world.

To help Cafetto stand out within a highly competitive exhibition environment, I developed an interactive illustrated competition designed to encourage visitors to stop, engage with the stand and discover the brand.

Turning an Exhibition Stand into an Interactive Experience

Inspired by the familiar "Where's Wally?" format, the illustration challenged visitors to find a hidden character named Chris before scanning a QR code to enter the competition.

The project transformed a static exhibition graphic into an engaging brand experience.

Illustration of a community event where people are enjoying outdoor activities near a cafe and a pond with ducks. There are people sitting at tables, walking, taking photos, picking fruit, riding bikes, and relaxing. The scene includes a food truck offering coffee, a cafe with outdoor seating, and a pond with ducks and a person floating in a life preserver. The right side of the image contains a QR code and promotional text about finding and tagging the event.
A woman walks past a booth featuring the Cafetto brand logo, with an illustrated farm and community scene promoting an Instagram campaign to find and tag the brand on social media.
Colorful illustrated map of a cafe with people enjoying outdoor seating, walking, and activities around a water body, with a QR code and social media instructions on the side.
Illustration of a park scene with people enjoying outdoor activities, including eating, walking, cycling, and sitting on a picnic blanket, with a counter of a coffee stand and a small building in the background.
A man standing in front of a large colorful event poster featuring a map and instructions to find, snap, and tag. The poster has QR codes and social media information, with illustrations of people engaged in outdoor activities like walking, cycling, and picking fruit.
Illustration of a coffee van with a sign stating it is cleaned by Cafetto. A barista is serving a coffee to a customer, while a woman approaches with a phone in hand.
Two farmers harvest cherries in a lush field with rows of cherry bushes.
Illustration of a cartoon eco-friendly cleaner container with a smiling face, arms, and legs, walking past two children playing outside near a pond with ducks and some trees.

The refreshed identity established a scalable visual system that continues to support Bell Chemicals across print, marketing and exhibition environments.

By refining rather than replacing the existing identity, the brand retained customer familiarity while presenting a more confident and contemporary image aligned with the company's growth ambitions.

  • Creative Concept Development

  • Illustration

  • Character Design

  • Exhibition Graphics

  • Visitor Engagement Strategy

  • Campaign Design

  • Print Artwork

  • QR Competition Integration